Training
We offer a range of workshops aimed at the creative professional. Here is a selection from our recent training programme:
Project Management
Successful project management ensures that, whatever the project, everything runs as well as it can . Good project management is about far more than avoiding disasters. A well-managed project not only produces success in the short-term, but also provides the foundation for future development The tools made available through this course can be adapted and transferred to any project
Forming Networks
How to build a business network: using your existing contacts; marketing; generating fresh ideas; what others want from a network
Premises
What to look for in premises: value for money; estimating how much space you need; contract negotiation; business rates
Product Development and Import/Export
How to turn an idea into a product: market research; costing; marketing your idea; selling direct or through channels; trade marking and patenting
Exploiting overseas markets; how to access government support; reaching your market; using communications and the web; online shops - dos and don't s; Distance selling regulations
Selling
Selling is often perceived as the hardest part of running a business. This course helps you to be a winner by explaining how to present your product or service in the best possible light. Including: your USP; features and benefits; how to handle objections; the 1 minute pitch and negotiating
Marketing and Branding
Finding Profitable Customers: Understanding marketing and how it influences buyers is central to any business. This course looks at the types of marketing; how to understand market segments; target customers and research using the web and other sources.
Branding: Modern consumerism is defined by brands. It is essential to understand how your business is perceived by your potential client. This vital marketing tool can bring huge rewards. This course identifies the kind of branding appropriate for the business, looks at the means of suitable brand development on the right level and the right price.
Getting Paid on Time
Learn how to manage your debtors painlessly and with good humour
Make it clear from the start of your negotiations with your clients how and when you expect to be paid and what action you'll take if they don't..
- Contracts
- Invoicing
- Commitment fees reminders
- Telephone style, body lanuguage and more...
- Knowing your rights
- Managing expectations
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